5 Ways to Improve Your Content Creation in 2024
Publication: Entrepreneur
Original Publication Date: May 15, 2023
As the communications market continues to evolve constantly, digital media entrepreneurs must stay ahead of the curve. While the emerging communications landscape attempts to keep up with modern technologies, so are business leaders and entrepreneurs looking to capture the attention of audiences through concise, effective, and engaging content creation.
Whether you are a large multinational corporation or a small local business, content creation is essential to enhance brand recognition and to demonstrate yourself as an authoritative subject matter expert. However, not just any type of content will work in today’s heavily saturated digital marketplace. Instead, great content trends are capturing the attention of audiences by aiming to serve their customer’s needs. At times, this involves the need to analyze data and determine ways to improve communication approaches but rewards businesses with heightened audience trust and retention.
But where do you begin in working to improve your content creation efforts in 2024? Start by exploring these five indispensable resources that empower digital media entrepreneurs and set their businesses up for content success.
1. Cutting-edge tools
When it comes to content creation, having the right cutting-edge software and apps can dramatically streamline a business's creative and communication processes. As we see with countless companies today, modern tools like Artificial Intelligence have the power to increase leads three-fold, while saving businesses time and money with greater accuracy and reliability.
One of these revolutionary tools is Poppulo, which is changing the way businesses approach their digital media strategies and provides an affordable, easy-to-use way to make immersive experiences for their customers and employees. By focusing on individual experiences, the Poppulo Harmony platform provides exceptional insights, governance, and support for delivering magnified communication experiences using modern and traditional tools. The company has been helping companies like Marriott and Hershey’s reach over 35 million employees, send 50 million messages per week, and has powered over 500,000 digital signs to date.
2. High-quality stock media
To see the greatest return on investment, creating written content isn’t enough to keep audiences hooked and engaged. The 2023 State of Video Marketing survey by Wyzowl tells us that to keep up with competitors and have a greater impact on customer purchasing decisions, video marketing content and other high-quality stock media is an integral part of the customer journey and should be a key priority for any business.
With the use of stock media platforms, like Shutterstock and Storyblocks, entrepreneurs and marketing experts have the power to unleash their creativity with access to extensive libraries of images, videos, or audio. For instance, Storyblocks provides content creators with a subscription-based collection of exclusive, royalty-free stock content that ranges from videos and motion backgrounds to curated content and visual effects templates. In today’s video-centered digital marketing environment, having ready-to-use content is key for any entrepreneur looking for relevant, high-quality media that will resonate with their target audience.
3. Knowledge platforms
Transforming your approach to content creation isn’t simply about creating a personalized experience or selecting the most engaging media. Entrepreneurs and marketing teams must stay informed and inspired to ensure continuous skill development. Online learning resources like Skillshare and Coursera are great options for those looking to continuously grow within their market and, in turn, effectively create educational content for their audiences as well.
From content marketing strategy to entrepreneurship, knowledge platforms like Coursera are providing businesses with an affordable space to learn in-demand skills directly from university and industry experts. With the right employee training and development programs, business leaders can gain a competitive advantage by strengthening expertise and achieving higher ROI with their created content.
4. Networking communities
Networking is central to launching a new brand, just as it is for maintaining long-term business growth and a strong company reputation. Online networking platforms, such as LinkedIn and Reddit’s content creator communities, allow entrepreneurs and business leaders to forge lasting connections, find new collaboration opportunities, and learn from similar experts.
To begin building your community, the professional platform can be used to connect with content-creator communities that are all working to learn from each other, form loyal connections, and promote customer stickiness for your brand. When discussing the value of measuring customer stickiness, the U.S. Chamber of Commerce tells us that while the goal is to produce a transactional value, stickiness is really the impact of the quantifiable and quantitative attributes associated with quality, pricing, convenience, and customer experience. By leveraging a LinkedIn profile to network with other like-minded global professionals, teams and entrepreneurs are gifted with high-quality leads and a workspace for discovering new ideas and creative opportunities.
5. Talent representation
According to the Managing Director of Bubblegum Casting, talent recruitment agencies are a high commodity in the business world, because of the business lessons you can learn from a talent agent. For those looking to monetize their content, consider partnering with agencies like Evolved Talent Agency, which specializes in influencer partnerships. According to The Shelf, 9 out of 10 brands use influencer marketing to establish an attractive brand image and preference. Evolved Talent Agency helps entertaining and passionate content creators build trusted and lucrative brand partnerships.
These essential resources empower content creators to craft compelling content, boost engagement, and capitalize on emerging opportunities in the digital age. Whether you are looking to craft an engaging campaign or integrate cutting-edge tools to enhance user experiences, these valuable tools and resources will be the key to brand success.
