Services Rooted in Purpose

Communication is the bridge between intention and impact. I help people and organizations tell stories that feel authentic, connect with clarity, and create meaningful results.

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Explore My Work

Strategy That Feels Human

My work sits at the intersection of ethics and strategy—where storytelling becomes a tool for empowerment.

I help individuals and organizations communicate with purpose by blending research, psychology, and creative storytelling. Every word, visual, and strategy is designed to connect meaningfully and sustainably, without the pressure or performative marketing that burns people out.

Who I Work With

Every story is different - here’s where your begins.

For Small Businesses & Nonprofits

Align your message with your mission.

Whether you’re launching, rebranding, or simply refining your voice, I help you build a consistent and authentic communication strategy. Together, we clarify your story, strengthen your content systems, and ensure your brand reflects your purpose.

    1. Brand Messaging & Voice Guide - Clarify your mission, vision, and tone of voice with a detailed messaging framework.

    2. Website Copywriting - Turn browsers into believers with compelling, SEO-friendly copy that’s conversational and authentic.

    3. Content Strategy & Calendar Development - Plan your content pillars, campaigns, and storytelling rhythm for the next 30-90 days.

    4. Email & Blog Campaigns - Create value-driven email sequences and thought -leadership articles that build credibility.

    5. Social Media Storytelling - Develop consistent, human-centered content that connects - not just converts.

    • Discovery Call + Brand Questionnaire

    • Brand Story & Messaging Framework

    • Copy Deck (website or campaign)

    • 30-Day or 90-Day Content Calendar

    • 1:1 Review Call + Optimization Checklist

    • Brand Messaging & Voice Guide: Starting at $1,200

    • Website Copy (5-7 pages): $1,800-$2,400

    • Monthly Retainer (Content + Email): $900-$1,200/month

    All projects include strategy sessions, copy drafts, and up to 2 revisions.

    • Brand Messaging: 4-6 weeks

    • Website Copy: 6-10 weeks

    • Retainers: ongoing (3-month minimum)

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For Job Seekers & Professionals

Communicate your value with confidence.

You have the experience—you just need the words to match it. I help professionals at all levels craft resumes, cover letters, and personal branding materials that tell your story honestly, strategically, and powerfully.

    1. Resume Writing & Optimization - Custom, ATS-friendly resumes that highlight your strengths and results.

    2. Cover Letter & Email Templates - Personalized documents that show authenticity and confidence.

    3. LinkedIn Profile Rewrite - Keyword-optimized headlines summaries, and content that attract recruiters and align with your goals.

    4. Personal Brand Story Package - Combine all three for a full professional rebrand that reflects your purpose and career growth.

    5. Interview & Messaging Coaching (optional add-on) - A one-on-one session to help you articulate your story clearly and memorably.

    • Professionally formatted, editable documents.

    • Keyword optimization and narrative positioning.

    • Personalized tone and layout recommendations.

    • Optional video or written feedback.

    • 30-minute wrap-up or coaching call.

    • Resume Rewrite: $200-$300

    • Resume + Cover Letter Bundle: $350-$450

    • LinkedIn Optimization: $200-$250

    • Full Personal Brand Package: $600-$750

  • Turnaround:

    • Resume Only: 5-7 business days

    • Full Personal Brand Package: 10-14 days

    • Rush Service Available

Start Your Story

For Conscious Creators & Citizens

Communication for impact - because every voice has power.

Whether you’re an advocate, creator, or simply a curious citizen, I offer tools and workshops that help you use storytelling to create awareness, inspire civic participation, and lead conversations that matter.

Through Voices & Choices, you’ll learn how to transform personal passion into public purpose - one story, one message, one mindful action at a time.

    1. Civic Storytelling Toolkit - Learn to communicate with clarity and empathy through values-based storytelling templates and prompts.

    2. Voices & Choices Workshop Series - Guided small-group sessions focused on effective advocacy, audience engagement, and message ethics.

    3. 1:1 Advocacy Coaching (3 Sessions) - Personalized guidance to develop campaigns, speeches, or educational content that inspire responsible change.

    • Digital Toolkits & Story Templates.

    • Personalized feedback or coaching notes.

    • Community access for shared resources.

    • Optional course or Substack subscription integration.

    • Civic Storytelling Toolkit: $75

    • Voices & Choices Workshop Series: $149-$249

    • One-on-One Advocacy Coaching (3 Sessions): $450

    • Toolkits: instant download

    • Workshops: 4-week guided program

    • Coaching: over 6 weeks

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Enhance Your Experience

For clients who need focused support or strategy guidance outside full-service projects.

Offerings:

  • Mini Brand Audit - $175

    Get an expert eye on your website, bio, and content strategy. I’ll provide a detailed written report and recommendations for alignment and improvement.

  • Content Strategy Power Session - $250

    A 90-minute strategy deep dive for brands or professionals who need clarity fast. You’ll leave with a roadmap for messaging, content focus, and next steps.

  • Social Bio & Tagline Writing - $75

    Create cohesive, consistent bios and taglines across all your platforms.

  • Email Sequence Strategy - $300

    Plan and write a 3-5 email welcome or nurture series designed to educate and build a connection.

Words That Matter

D. Brown, Nonprofit Founder

“Mercedes helped us rediscover our voice as a brand - every piece of content feels aligned with our purpose.”

L. Nguyen, Healthcare Professional

“Her resume rewrite completely changed how I see my professional journey.”

S. Rodriguez, Business Development Manager

“She rewrote my resume in a way that captured not just my experience, but my story. I landed two interviews within a week.”

J. Stephens, Business Owner

“Mercedes was able to transform our scattered ideas into messaging that finally feels like us. Every piece of content now connects with purpose.”

Let’s Tell Your Story - and Make It Matter

Book your complimentary 20-minute Discovery Call and let’s see how we can work together to bring your mission, message, or personal story to life.

Book a Discovery Call